Published on June 17, 2019
The Phelps Health Marketing and Public Relations Department earned eight Aster Awards in an international competition that recognizes excellence in healthcare advertising and marketing efforts.
The three Gold Awards and five Silver Awards presented to Phelps Health were for work done in 2018. Thousands of entries were received in the contest this year from across the United States and around the world. Phelps Health’s entries were judged against submissions from similar-sized organizations.
“Receiving these awards is truly an honor,” said Phelps Health Marketing Director Somer Overshon. “Our marketing team worked tirelessly last year to rebrand our healthcare organization, and having this work recognized as among the best in the country is a testament to what our marketing team can accomplish.”
The Phelps Health Marketing Department won Gold Awards (presented to the top 5% of entries in the nation) for the following:
- Entry Name: Familiar Faces. Improved Care. Billboards
Category: Billboard Design
- Entry Name: Familiar Faces. Improved Care. Photos
- Entry Name: Phelps Health Radio Ads
The Phelps Health Marketing Department won Silver Awards (presented to the top 12% of entries in the nation) for the following:
- Entry Name: Delbert Day Cancer Institute Calendar
- Entry Name: Phelps Health Logo Design and Stationery
Category: Logo Design/Letterhead
- Entry Name: Phelps Health Services Rack Cards
- Entry Name: Frequently Asked Questions About Our New Logo
Category: Internal Publication
- Entry Name: phelpshealth.org
A panel of industry experts judged all entries. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
“The recognition received by the Phelps Health Marketing Department is very well-deserved,” said Phelps Health Senior Vice President and Chief Operating Officer Jason Shenefield. “The marketing team works extremely hard to communicate our programs, services, events, providers and more to the community, and this recognition speaks to their success. This past year, they led us through the rebranding of our new name and logo, which was a significant endeavor. Many of these awards were related to their work on the rebranding.”
Phelps Health President and Chief Executive Officer Ed Clayton agreed. “The Phelps Health Marketing Department is made up of talented and creative staff,” Clayton said. “Educating the public about healthcare is important, and they do a great job of spreading the word in the communities we serve.”
“The quality and creativity of the entries submitted seems to increase each year. The 2019 Aster Awards program brought together some of the best and most creative advertising in the world,” said Melinda Lucas, Aster Awards program coordinator.
Marketing Healthcare Today Magazine and Creative Images, Inc. host the Aster Awards.
During last year’s Aster Awards competition, the Phelps Health Marketing Department won three Gold Awards and four Silver Awards.
For more information about the Aster Awards program, please visit www.asterawards.com.